Maarten Roos was recently interviewed for, and quoted in, an article published on Alizila, Alibaba’s website for e-commerce news and commentary, on the best approaches to trademark protection for foreign companies that want to enter the Chinese e-commerce market.
R&P advises clients, including many businesses in e-commerce, on the need to establish an effective IP strategy early-on, and is grateful to Frank Lavin of Export Now to help spread this message. The full article is available here:
http://www.alizila.com/selling-china-five-steps-protect-your-intellectual-property
