
Protecting Your Brand in China: A Case Study on Trademark Disputes
A recent case highlights the intricate challenges that international companies often face when entering the vast and dynamic Chinese market, where trademark…

A recent case highlights the intricate challenges that international companies often face when entering the vast and dynamic Chinese market, where trademark…

Squatters have resorted to novel strategies, specifically targeting registered trademarks in China by initiating cancellation actions while concurrently applying for their own…

Given the 31 March 2024 deadline, companies hosting content on servers outside of mainland China may have to rethink their strategy.

The new Company Law will have a material impact on international investors in China, below we summarize some of the key changes.

Often the elephant in the room on any discussion of doing business in China is the enforceability of contracts. Navigating the legal…

China’s strict rules for advertising are often a challenge for Western brands that are trying to distinguish themselves in the market. One…

Taobao and Tmall (both part of the Alibaba Group) are two of China’s most popular online market places, not only for brands…

By Qiao Peng & Vickey Zhou Introduction Tensions over economic and trade were heating up between China and the United States during…

Special sales promotions such as “6.18” and “Double Eleven” have shown to be a very successful to encourage consumption on e-commerce platforms,…

促销作为拉动消费的新型方式,随着“6.18”“双十一”等促销季电商平台成交量的不断刷新,已经显现出对于消费的强大拉动效果。对于作为经营者的企业来说,促销已经成为了企业扩大销售量的重要手段。
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