Landmark China Data Ruling Offers Critical Lessons for Multinationals on Cross-Border Transfers

This landmark case clarifies that in hotel management, the transfer of personal information beyond what is necessary for fulfilling the contract must be subject to separate consent from the customer, rather than relying on a general consent through the privacy policy.
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Do New Developments in China's Non-Use Cancellation System Benefit Overseas Brand Owners?

Since 2025, the China National Intellectual Property Administration (CNIPA) has implemented stricter formal requirements for trademark cancellation requests based on "three years of non-use."
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Impact on IP Protection under 2025 Revised PRC Anti-Unfair Competition Law

On 27 June 2025, China officially adopted the latest revision of the PRC Anti-Unfair Competition Law, which will come into force on 15 October 2025.
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Protecting Your Brand in China: A Case Study on Trademark Disputes

A recent case highlights the intricate challenges that international companies often face when entering the vast and dynamic Chinese market, where trademark protection and IP rights in general are of paramount importance.
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New Way of Trademark Squatting in China: Cancellation Due to Non-Use

8 February 2025
Squatters have resorted to novel strategies, specifically targeting registered trademarks in China by initiating cancellation actions while concurrently applying for their own trademarks.
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Chinese Court Publishes Landmark Judgment for Cross-Border Data Transfer

This landmark case clarifies that in hotel management, the transfer of personal information beyond what is necessary for fulfilling the contract must be subject to separate consent from the customer, rather than relying on a general consent through the privacy policy.
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Important Changes for Trademarks: How Brands Can Benefit

If your trademark application is refused due to the existing marks, you may decide to file a review procedure and try eliminating the cited marks.
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How to Enforce IP on Taobao and Tmall

Taobao and Tmall (both part of the Alibaba Group) are two of China’s most popular online market places, not only for brands but also for counterfeiters.
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The Intellectual Property implications of the new E-Commerce Law (2019)

On 1 January 2019, China enacted the PRC E-Commerce Law which is of interest to foreign brand owners who maintain an online storefront in China. This is the first comprehensive piece of legislation governing e-commerce within China, and brings significant changes. This legislation has a broad scope and encompasses multiple facets of e-commerce, such as […]
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