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Event: Retail in China; how to be successful in a rapidly changing environment? 12/06/18

25 May 2018
Date: Tuesday, 12th June 2018 at 15:00 - 17:30
Venue: Rosewood Beijing Hotel, Salon 303, 3rd Floor
Jing Guang Center, Hujialou, Chaoyang District, Beijing
Price: Members: 250 | Non-members: 500


Registration Link

Driven by China’s booming e-commerce platforms there are few sectors that have encountered as much disruption in recent years as retail. The retailers that have had most success in meeting the challenges brought by these dominant e-commerce platforms have moved beyond classic brick-and-mortar operations, adopting business models that effectively create synergy between online and offline sales channels.

To explain how the development of such multichannel sales format works in practice, the European Chamber is delighted to welcome Robin Trebbe, Managing Director for China & Asia Pacific at leading sports retailer INTERSPORT.  Operating 23 stores across 7 provinces in China, Trebbe will explain how INTERSPORT has adapted to the ‘new retail’ era in order to ride the sports and fitness wave that continues to sweep across China.

Trebbe will be joined by Maarten Roos and Koen Naber who will discuss some of the practical difficulties and legal challenges companies face when setting up and expanding their online sales operations in China. Naber and Roos will share the key factors that have contributed to their clients success in this area and outline the trends that their team predict will define China’s retail sector over the next couple of years.


15:00-15:05  Welcome Remarks

15:05-15:55  The development of China’s ‘new retail’ format, from brick and mortar to omni channel sales, Robin Trebbe, Managing Director for China & APAC, INTERSPORT

15:55-16:45: Recent trends to operating in China’s offline and online markets and five key legal issues to successfully establish an online sales presence in China, Maarten Roos and Koen Naber, R&P China Lawyers

16:45-17:30 Panel discussion & Q&A

Terms & Conditions

Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

All our events are held in English and follow the Chatham House Rule unless otherwise stated. Post event sharing of presentation materials is at the speaker's discretion.

Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email [email protected] or 2) cancel online if you registered for the event through the web


Mr. Robin Trebbe  Managing Director for China & APAC, INTERSPORT


Robin Trebbe is Managing Director for China & APAC at Swiss based INTERSPORT, a leading global sports retailer with sales of EUR 11.6 bn and over 5,500 affiliated stores in 45 countries. He is responsible for the implementation of their global strategy in the region and for developing their multichannel e-commerce strategies in China and Australia. Trebbe has over two decades experience in the retail sector in his native Germany, Switzerland and the Greater China region. Since 2012 he has worked in various roles for INTERSPORT in Hong Kong, becoming MD in 2017.

Mr. Maarten Roos  Managing Director, R&P Lawyers

MaartenMaarten Roos advises and represents international companies with business interests in China, mainly relating to investment projects and corporate activities, commercial transactions, intellectual property rights protection and dispute resolution. He has brought a number of large European retailers to the Chinese market, supporting them on all legal aspects to their expansion and continued operations in the Chinese market. Maarten has been in China since 1999, speaks fluent Chinese, and is also an arbitrator to the Shanghai International Economic and Trade Arbitration Commission (SHIAC).

Mr. Koen Naber  Director, R&P Lawyers

KoenKoen Naber assists international companies with business interests in China; he represents foreign clients in negotiations with Chinese business partners and advises them on commercial contracts, restructurings, tax, IP, dispute resolutions, employment law and customs procedures. Koen has a profound understanding of the Chinese retail market and assists international brands and shopping malls on every aspect of their operations in China, including the negotiations with offline and online business partners (including lease and TP agreements), company formation, governmental licenses, HR and IP management.