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R&P associate Catherine Zhu recently completed the 2025 Third Advertising Reviewer Training Program organized by the Shanghai Advertising Association, achieving an excellent result in the subsequent qualification examination and thus obtaining the Advertising Reviewer Certificate. The training held on 29-30 October 2025 brought together professionals from the fields of advertising review, legal compliance, content strategy, and brand management, offering participants new insights into advertising compliance.

The program featured a lineup of experts in advertising law enforcement and industry trend analysis; and the curriculum covered key topics such as an overview of the Advertising Law, internet advertising regulations, case studies on advertising monitoring, and practical approaches to compliance review. Deputy Director Wu Yandong of the Advertising Regulation Division of the Shanghai Administration for Market Regulation gave an in-depth lecture on common issues and pitfalls in advertising practices, emphasizing the pivotal role of advertising reviewers in safeguarding both brand credibility and consumer trust. Huang Ling, Senior Advertising Reviewer at the Shanghai Advertising Association and Director of the Advertising Department at Xinmin Evening News, also shared hands-on techniques and case-based insights into advertising review, highlighting its growing importance and the need for continuous professional development.

The program closely followed current industry developments, and the case studies discussed were highly relevant to R&P's daily practice and the practical needs of many clients. Through the training, Catherine Zhu further strengthened her professional expertise in advertising compliance and gained deeper insights into assisting clients in navigating compliance challenges in advertising activities. The Advertising Reviewer Certificate will serve as a strong credential to support her further work in this field. As certified advertising reviewers are recognized for their professional credibility, the qualification enables Catherine Zhu to more effectively identify and mitigate advertising compliance risks, helping clients ensure that their advertising practices remain lawful and compliant.

R&P frequently supports clients to review potential advertisements on compliance with the law and practical risks; we also provide general advice on advertising law, offer trainings to clients' marketing teams, and represent clients dealing with complaints files with the competent authorities. Please contact Catherine Zhu ([email protected]) or your trusted contact, for more information on how we can support.