Author: Robin Tabbers

Mobile commerce – in short m-commerce – in China is bigger than anywhere else. A simple click on WeChat or any other platform brings shoes, food and any other product directly to your doorstep. What exactly is behind the rapid...

If you have a great future in mind for your products and brand in China, take precautions. Make sure you register and protect your brand and logo, or face the risk that it gets ‘hijacked’. This is a very real risk, as brands are...

When selecting business partners in China, the western idea is that Chinese counterparts are trustworthy, until proven otherwise. Yet most Chinese business leaders act according to the opposite principle – trust has to be...

What is the first thing a (foreign) company should do before even considering winning the affection of 1.3 billion potential Chinese consumers? Before opening an office or selling online in China, even before scanning and...